ALL YOU NEED TO KNOW

We’re a small but perfectly formed brand

communications agency and we live in an old mill.

 

In Jan 2010 we launched a new breed of agency.

One that deliberately set out to stay on the small side. One that had a real focus and different values.

The result? A family-owned and run, full-service agency for family-owned retail businesses.

We plan strategy and create joined-up, integrated communication campaigns to reach the right kind of shoppers, wherever they are.

What’s in a name?

In the grand scheme of things, a propeller is a small, but vitally important part. Without it, moving forwards is not possible. Hence our promise to always be right behind you and your business.

Just doing it.

Our approach is simple. We dig deep to reveal truths and perceptions. We talk straight. We ask awkward questions, listen and learn. We work out what’s needed and when. Then we do it. Properly.

Family business-friendly.

We’re a family business, so working for family businesses, with their sibling differences and generation gaps, is our speciality. Flexibility, tact and diplomacy rule – we try to keep everyone happy.

Meet the Waddingtons

Ian
Ian

MD and Ship's Captain

Planner, strategist, organiser, conductor, occasional scribe and client troubleshooter. Over three decades of client-side and agency experience. Member of The Marketing Society and Institute of Direct & Digital Marketing.

Berni
Berni

Director, Writer & Producer

Has a love of words, first and foremost. Plus a bucketload of experience producing TV, cinema and radio campaigns, and video productions for brands like Microsoft, Reebok and Orange.

Romy
Romy

Account Manager

Master's graduate Romy is a dab hand at keeping plenty of plates spinning - as well as being responsible for desk research and analysis, digital and offline production management.

Elliot
Elliot

Digital Consultant

Our very own millennial coder takes care of day to day bits and bytes and techie stuff. (We also work with very talented freelance specialists in UX design, digital production and technical development).

Family businesses are the backbone of UK business.

More than 30,000 family-owned businesses have been set up in the UK since 2010 (including ours), providing 9.4m jobs. The family-owned business sector accounts for almost one quarter of UK GDP.

In our experience, family-owned businesses are more fun. They aren’t bulbous, overly structured and stuffily corporate. And we like clients like that.

We like the nimbleness, quick decision-making, flexibility and a willingness to give an idea a go. After all, it’s all about long term sustainable growth – passing something better on to the next generation.

Source: Oxford Economics for IFB