110-years old Stollers to Cumbria's aspirational homeowners.
Challenge: Persuade style-conscious homeowners in Cumbria to drive down Britain’s longest cul-de-sac to Barrow-in-Furness, to see the new-look Stollers.
Approach: Devise new positioning and customer acquisition strategy to encourage footfall from further afield.
Results: Increase in visits from new customers, leading to higher average order values, a 10% uplift in overall sales values and 8% increase in new user web traffic.
WHAT WE DID:
Brand-building: MOSAIC customer analysis; ‘Happiness Found’ positioning and identity development; television (ITV Border and Sky Adsmart), cinema, outdoor, radio and lifestyle magazine advertising.
Lead generation: Targeted door drops, email marketing, direct mail, local press, online display.
Conversion: In-store point of sale, print collateral.