But it’s the way we plan, prioritise and combine channels, and creatively glue them all together, that will deliver more people through your doors and more bang for your buck. We put your interests before ours and our reputation on the line. We are always pro-active and will only ever tell you what you should do – because our business depends on yours. Check out some of what we do best below.
Door drop your home into theirs.
Targeted, affordable and effective – our geo-demographic, drive time based door drop campaigns take a taste of the store into consumers’ homes. See campaigns.
Feel the power of targeted TV.
TV is still the most powerful medium, but in the wrong hands can be very costly. So it pays to work with people who’ve ‘been there, done that’. Our approach de-mystifies the process, and removes the worry. See campaigns.
Direct Mail is their favourite.
Our personalised postal mailings to customers help to increase loyalty, which consistently results in more sales coming from people who have bought before. See campaigns.
Email is a no-brainer.
Customer growth via email marketing has quadrupled in the last few years, and it’s more effective than Facebook and Twitter.* 66% of consumers have purchased from an email. *Source: Custora / DMA 2015. See campaigns.
Great design gets you noticed.
There’s nothing worse than being a ‘me too’, or even worse, invisible. We produce design that encapsulates brand character, effortlessly. See examples.
Advertising for heart and head.
Mr Selfridge once said “Once the imagination is moved, the hand goes naturally to the pocket.” So our ads always have a bit of emotional magic. See campaigns.
Listen up. The ears have it.
We’ve worked in radio for years. It’s the medium that makes the most of consumers’ imagination. So we create campaigns that people never tire of listening to. Hear campaigns.
Three seconds is all you’ve got.
Large format posters gives you a canvas to express yourself, but you’ve not got long to make sure your message is received. Less is more. See campaigns.
Not the same old brand story.
Every brand has a duty to differentiate itself, to make it easier for people to choose it. Our approach to brand identity starts the storytelling process – original, legible, understandable, protectable and own-able.
Actions speak louder than words. But here's what three of our clients have to say about us.
"We didn't have a marketing resource before Propeller came along. For six years now they have been our 'marketing department' and integral to pretty much everything we do. In that time, they've helped us relaunch and grow our Interiors business by over 350%. They're not just a supplier, they're part of our family."
David Shackleton, Managing Director, Shackletons Home & Garden
"Over the last six years Propeller have helped us take our brand to the next level. Their advice and creativity have been key factors in our improved trading performance, resulting most recently in a Top 10 position in the GCA 2017 Top 200 ranking of garden centres in the UK. Their campaigns have made us much more visible, and footfall and web traffic have been the better for it."
Jill Nicholson, Co-owner, Gordale Garden and Home Centre
“For many years, all our marketing was done in-house, so it took a leap of faith to appoint our first advertising and marketing agency. Over three years in, Propeller have delivered exactly what they said they would – more footfall and better quality, higher-spending customers. Happy days!”